Friday, April 12
Module 1 - The Emerging Progressive Coalition
Session A: The Biggest Umbrella
How have progressive campaigns balanced shifting base of support?
How do progressives appeal to both blue collar workers and higher-income suburbanites?
Session B: The Political Argument
Have progressives forgotten the importance of making an argument?
What formula holds together the progressive coalition and attack right-wing populism?
Why has the right-wing populists’ message worked?
Module 2 - Campaign Mechanics and Tactical Communication
Session C: Organizing Supporters
How do you communicate with your base and compel them to action?
What’s the latest and most effective software to do so?
Session D: Polling and surveys
What are the best practice strategies in the last few years?
What techniques have proved most effective at finding the “shy” populist supporter?
Session E: Digital targeting in the era of GDPR
How do you find and target base and persuadable voters?
What does GDPR allow you to do? What are the restrictions?
Saturday, April 13
Module 3 - Case studies
Session F: From the 2016 disaster to the 2018 Blue Wave
What did American operatives learn in these two critical years.
Session G: Closer Look: US state example
How the Democrats won.
Session H: Closer Look: Macron in France
How did Macron beat back the Front National?
Session G: The Italian Job.
What went so wrong in 2018?